WHO?
You. Everyone! All businesses big and small need a brand.
WHAT?
A brand sets you apart from everyone else in the world.

WHERE?
Your brand will be seen all over! On business cards, letterhead, flyers, websites, etc

WHEN?
Why wait? Start today.
WHY?
Have you ever Googled your industry [such as "shoes"]? Out of [...]

In every thing we do as business owners we have to pay attention to the details. This post is just a friendly reminder to proof your work. Be it an email, a resume, a menu or a brochure.
 
When I say proof, I don’t just mean glance I mean, check that your name and phone number [...]

I’ve been reading some articles about branding to kids.  Really, the articles are talking about how companies are developing ways to target younger and younger children.  I haven’t had any clients bring this up to me yet, but I wanted to get some feedback from the moms out there in case a client brings it [...]

The most basic function of a business card is to pass on your information. But your card might be telling potential customers something else. Make sure you create the memory you want.
 
Think about your own experiences when you receive a card. Is it flimsy or rigid? Does it look like 50 other cards or do [...]

I just had to recognize the updated branding of a team close to my heart. I became part of the Red Sox nation when I met my husband about 10 years ago, and although I can’t talk the talk, the Red Sox have really been the only team I love to watch! To me the [...]